Sway Me Good

Our Sway Me Good work was divided into two phases: Influencer Onboarding and Brand Deals.

Phase 1 focused on recruiting a diverse network of Influencers, Micro-Influencers, Content Creators, and UGC Creators across Instagram and TikTok. Simultaneously, we built relationships with relevant brands on platforms like Meta and LinkedIn.

To ensure accurate campaign tracking, we collaborated with app developers to overcome iOS14 limitations. We implemented an agile ‘Test & Learn’ approach for ad creatives, launching new tests every two weeks and scaling successful campaigns to maximise ROI.

Budgets, placements, and platforms were carefully managed to optimise performance and achieve project objectives.